111 West 57th Street—aka Steinway Tower—still holds six publicly‑marketed sponsor homes: the headline‑grabbing Quadplex 80 (\$110 M) plus five other full‑floor or nearly full‑floor spreads ranging from \~\$19 M to \$49 M. In addition, at least one Landmark Residence in the restored Steinway Hall (#17 S) remains sponsor inventory under the same offering plan. Because they are unsold units of the original developer (File No. CD15‑0146) they all close board‑free, typically with 10 % deposits and sponsor‑paid transfer taxes—catnip for big‑ticket buyers who dislike co‑op style scrutiny.
Sponsor roster (November 2025)
| Tier | Residence | Beds / Baths | Int. Size | Outdoor | Ask / PPSF | Why lead with it |
|---|---|---|---|---|---|---|
| Trophy | Quadplex 80 | 5 / 7 | 11,480 ft² | 618 ft² terraces | \$110 M • \$9,585 / ft² | Four‑level “villa in the clouds,” highest priced home on the open NYC market |
| Penthouse | PH 76 | 4 / 4.5 | 6,512 ft² | 126 ft² loggia | \$49 M • \$7,530 / ft² | Central‑Park front row; ceiling heights to 14′; has seen recent \$17 M haircut—message “value vs. 2021” |
| In Contract | Tower 57 | 3 / 3.5 | 4,183 ft² | loggia | \$21.75 M • \$5,200 / ft² | 57th‑floor levitation plus widest tower floor plate |
| In Contract | Tower 42 | 4 / 4.5 | 4,492 ft² | loggia | \$22.5 M • \$5,010 / ft² | 360° sweep incl. south harbor vistas; \$/ft² < many One57 resales |
| In Contract | Tower 37 | 3 / 3.5 | 4,492 ft² | loggia | \$19 M • \$4,230 / ft² | Entry point to full‑floor club; biggest discount relative to 2020 launch |
| Tower Residence | #36 | 3/ 3.5 | 4,492 ft² | none | \$18.250 M • \$4,062 / ft² | Restored 1925 Steinway Hall grandeur + tower amenity access |
All three are confirmed sponsor listings—each active page cites the Sponsor Offering Plan and omits any “resale” language.
Building bullet points buyers ask about
Architecture & interiors
- SHoP Architects gave the tower its record‑slender 24:1 profile; interiors are by Studio Sofield.
- Landmark portion preserves Art‑Deco Steinway Hall murals and coffered ceilings—a rare blend of brand‑new and historic.
Amenities
- 82‑foot two‑lane pool with private cabanas, double‑height fitness center, indoor padel court, golf simulator, and residents’ lounge with complimentary Le Bilboquet breakfast at Club 111.
Market context
- Building is \~75 % sold after 2024 price resets; over \$285 M in contracts since Sotheby’s took over.
- Deep discounts (15–40 %) versus 2020 asks have re‑energized Billionaires’ Row demand.
Strengths & watch‑outs
| Strengths | Watch‑outs | How to position |
|---|---|---|
| Sponsor sale = 30–45 day close, no condo board grilling. | Monthly charges run \$12–16 K for tower floors. | Frame as “operating cost on par with yacht upkeep—except this one appreciates.” |
| Every tower home is full‑floor with Central Park axis. | Super‑slim core yields some column intrusions. | Highlight 50‑foot great‑room widths & 14′ ceilings offsetting columns. |
| Landmark buyers get tower amenities + Art‑Deco cachet. | Lower floors of Landmark lack park views. | Focus on library‑style paneled salons & Steinway provenance. |
Audience‑tuned elevator pitches
Quadplex 80 – *Any global collector wanting a never‑again skyline statement can command four stories of crown real estate by selecting Quadplex 80, because its 11,480 ft² canvas and 618 ft² terraces sit above every neighbor on Billionaires’ Row, and the sponsor will customize to taste—board approval not required.
— — —
Tower 57 – *Any crypto‑cashed millennial who skipped starter penthouses can own a full‑floor park‑front observatory plus loggia by using Residence 57, because its \$5,200/ft² ask beats One57 resales while offering 2025‑level finishes and a board‑free closing.
— — —
Landmark 17 S – *Any buyer who reveres pre‑war glamour but craves modern servicing can live amid restored Steinway Hall murals without sacrificing pool, padel or concierge perks by choosing Residence 17 S, because the sponsor sale fuses 1920s artistry with today’s supertall amenity stack in one painless transaction.
(Swap the bracketed audiences—“hedge‑fund principal,” “international family office,” etc.—to taste.)
Next moves I can prep for you
- Segmented outreach e‑blast: “\$19–\$23 M full‑floor buys” vs. “\$110 M crown jewel.”
- Two‑page comp deck comparing latest 111 W 57 prices with One57, 220 Central Pk South and 53 W 53.
- Private‑tour choreography: Landmark lobby history walk → tower elevator sky‑rise → loggia sunset toast.
- Social reel script: 10‑second tramline of Central Park → foyer doors parting in Tower 57 → pool splash, caption “Sponsor sale • No board • Views for miles.”
Sydney (Syd) Harewood is a real estate professional with a passion for NYC’s architectural gems. For inquiries, call or message Syd at 📞646-535-3819. Experience the finest in NYC real estate with Syd’s expert guidance and deep knowledge of the city’s most exquisite properties. 🏙️💎
